You can market your business as effectively as you like but if the website customers land on doesn’t cut it then you are just throwing away good money after bad. So what is the solution?
Say hello to WordPress. WordPress is the wildly popular content management system that powers over a quarter of the whole web including some of the world’s biggest names like the New York Times, Forbes, People Magazine and National Geographic. So if it works for them it can work for you right? Here’s why:
1. It’s flexible
Whether you a dog grooming parlour, coffee shop, boutique fashion house or a high-flying legal firm the WordPress content management system (CMS) has the flexibility to give your business exactly what it needs. The possibilities really are just limited by the imagination of the business with bespoke looks, function and style to match what you want from your company all achievable.
2. Great blogging platform
Every modern business needs a blog because it’s the easiest way to communicate the latest company news and product offering to your customer base, so it makes sense to have it in the same place that customers can buy products and contact you. Up to now platforms like Blogger and Tumblr have been popular choices for small business but now it’s time to bring it in-house.
A WordPress-based site allows you to have a dedicated page for your blog which will give voice to your business and also be a source of regular new content for your website – something that Google loves when it comes to SEO. Plus all of the social shares that you receive across Facebook, Twitter, Instagram etc all lead right back to your website bringing potential customers with them.
3. WordPress is open source
What ‘open source’ means is that those that use it are able to contribute to its development, generally by the creation of plugins that perform specific tasks and also the development of best practices. But why does this benefit you if you are hiring a web developer to build your website?
Simply put you benefit from the constant improvement. So many people use WordPress now that it is constantly evolving thanks to the influx of new ideas from users so your website will be built on a platform that is continually getting better and you don’t have to pay a penny!
4. WordPress is constantly updating itself for safety and maintenance
Some CMS systems leave the business of updates in your hands – if you don’t check then you don’t get the benefit of the latest version. Not so with WordPress. It updates instantly to keep your site safe, up to date and inline with the latest best practices around security. In short, it’s as safe as houses.
5. WordPress is SEO friendly
We all want our websites to show up effectively in the search results and WordPress can be a powerful tool in helping make it happen. Its default framework and site architecture is easy for Google bots to crawl meaning that they like it, to the point that company CEO Matt Cutts publicly endorsed it, and as we know when it comes to search, Google is king.