7 Things Your Competitors Can Teach You About Web Design

With the increasing inclination of customers towards online purchasing, it has become a primary need of every business to have a well-fashioned website. This is the major reason why the demand of web design companies has risen over the last few decades.

The best web design companies offer you unlimited options to make your website visually appealing, captivating, and eye-catchy.In order to communicate to the customers in an effective manner, you must ensure a good website design that outperforms all your competitors.

Given that your competitors would be trying to create a website better than you too, you can learn a lot about web design from them. In fact, your competitors are the ones that make you strive for excellence. As life is way too short make learn from your own mistakes, try to learn from your competitors’ mistakes.

1.  Home Page – It’s all in the first impression

The home page should have exceptional design and functionality in order to create an impression that lasts long. An in-depth analysis of your competitors’ website by listing out all the differences and similarities could help you fully comprehend where your website lacks and what additions could benefit you.

2. Navigation – The Easier, The Better

Being one of the main elements of your websites, a good layout can help your website’s visitors to easily navigate through it increasing the chances of him/her staying on the website. Taking into account your competitors’ website’s navigation and doing a thorough study of it can let you build a website of your customers’ interest.

3. Graphics – Keep them Interactive

Your website is all about the products or services you serve. If you are not able to market them with high quality graphics and images, you could end up losing your customer base. Keep a check on your competitors’ websites and take note of how they choose to market their products and services.

4. Color Scheme – Keep Them Balanced

Your website should neither be too bright nor too dull. An overly vibrant color scheme could drive your customers away. That doesn’t mean that you keep the website’s color scheme really dull. That is not going to benefit you either. Instead, find all the websites that you like looking at and make a choice of colors that could make your website look balanced.

5. Social Media Usage and Blogging – Keep Everyone Updated

In order to keep your customers updated about your products and services, your events, and your campaigns, you must maintain your social media page, manage a blog, and include social media buttons in your website for effective sharing.

6. Content – Keep it Interesting

The content of your website should be engaging and should be informative enough for your visitors so that they can have proper understanding of your products and services. Always keep an eye on the quality of content on your competitors’ website for constant development.

7. Mobile Adaptability – Anytime, Anywhere

With the extensive use of mobile devices, you must ensure that your website is mobile friendly. A website that is not adaptable on a mobile device can make you lose a large section of your customers and could also decrease your website’s search engine ranking.

Real Deals for the Web Deisgns

These are our tips for quality web design at a glance. Make sure everyone can visit your page regardless of the browser or device. Especially B2B customers often surf the Internet on older browser versions.

Web Graphics Use to Resolve

Not only can a color distinction have a positive effect on the reader. An appealing visual language leads the user to a repeated visit to your website. Therefore, adjust the size of your images for HTML and WordPress so that they also correspond qualitatively to the content of your website. For example, captions can be color-matched to their corporate design to create a recognizable continuity of content on your site. If you look for the web design services with perfection then the solutions would be there.

Flash animations can generate attention. Likewise, they can hunt site visitors from your website. Keep in mind that mobile devices do not show Flash animations, and many people feel disturbed by unexpected sounds and animations. Only use animations if they are really necessary and useful.

  • Add the most important pages in a simple navigation in the footer of the page
  • Use breadcrumb navigation so that users always know where they are
  • Do not torture the users with too many navigation options on one page
  • Keep the navigation flat, mostly three levels are enough
  • Link your pages with text links in the flow text
  • Avoid complicated JavaScript and especially flash animations, especially for users who visit your site via smartphone.
  • The overall rule is simple: do not ask the user to think about how to find his information – Do not make me think!


A high quality product speaks for itself. It’s best to leave everything that you think could be left out. In particular, prices or information on special offers do not belong on the start page.

Clear Typo

Quite often, a font family with a light and bold cut in three to five sizes is enough. Make sure that the font corresponds to the respective product and the brand.

Subtle colors

Use neutral, more muted colors and a further highlighting color for the so-called call-to-action buttons. These may visually settle quietly from the rest.

Vivid icons and buttons

Icons shine more with restraint, are concrete and explain themselves. Even call-to-action buttons must not scream!Use animations deliberately Use animations only as subtle highlights and digital added value. Self-running pictures or animated GIFs are very cheap and inferior.

Perfect craftsmanship

The technical implementation should be very good craftsmanship. Errors such as jerky carousels or pixelated full-screen videos put a negative stamp on the product.


The design must present the spirit and story behind the brand as authentically as possible.


Do not swim the mainstream. A special product or service also needs a matching design that harmonizes with the brand.