Monthly Archives: November 2017

9 Surprising Reasons Mobile Friendly

Let me ask; is your website mobile ready?

Take a peek inside your Google Analytics and you may be surprised at the number of users viewing your website from mobile devices.

In a recent study, Shopify analyzed data from over 100,000 online stores using their ecommerce software and found that more than 50{8f69ea04b1ba929446b5291357db65e2aff02ce954ee4332ac664efab370bb92} of their traffic came from mobile devices.

Ignoring these mobile shoppers is a costly business mistake.

So unless you are ready to say ‘no’ to half your sales, you need to make fully optimizing your website for mobile use a top priority.

Review the items below to make sure your website is properly optimized for mobile use:

1) Speed. Mobile users are on the go and in a hurry. They have an urgent need for information fast. In fact, according to Google, people are 5-times more likely to leave your website if it loads too slowly; the goal is to have your website load in 3 seconds or less.

The Google PageSpeed Tester is a free tool to test your site to see how quickly it loads, and shows your load time for both mobile and desktop viewing. It’s a useful tool that can help you assess if your website needs some work.

If your website is too slow, there are many things you can do to improve the speed of your web pages. For example, you can optimize your images – your web developer can also optimize your HTML, Javascript, and CSS code to compress the file sizes and load times.

2) Simplify navigation. List your most important pages first. Make it easy for users to find what they need on the go.

Often times mobile users are distracted users. Many are multitasking while watching TV, at work, or out running errands, so they need to spot where to go and what to do easily.

Having image buttons or a complex drop-down navigation doesn’t work well for mobile use. Having a wide navigation bar that requires the user to scroll left to right is also a big no no. Either shorten the horizontal mobile navigation to the top 4-5 links or have vertical navigation for smaller devices instead.

3) Easy to spot Calls to Action. Many times mobile users want quick answers to make a decision and take action. You don’t want to make them hunt on the page to order, schedule an appointment, or click to see directions to your store. Make these items clearly visible.

4) Make content short and sweet. Since mobile users are viewing content on smaller screens, it’s important to simplify page copy to include the most important key points. The amount of words you can put “above the fold” without users having to scroll is very few.

Think about what on-the-go users want to know such as hours, directions, addresses, phone numbers, emails, etc. Put this information front and center.

Consider shortening product descriptions. Create shorter bios for staff on the mobile versions. Less is more when it comes to mobile-ready content.

5) Simplify the design. Remove popups. Don’t use flash. Use smaller images in your mobile design or allow your code to detect if it’s being viewed on a mobile device and resize them to fit the screen.

Make sure users don’t have to zoom in to navigate.

6) Use Clean Fonts. Use a simple, clean font that displays nicely on a small screen. Recommended fonts include: Arial, Helvetica, Courier, Georgia, Times New Roman, and Trebuchet MS.

7) Include Visual Cues. When people are clicking on their phone to navigate, sometimes it’s hard to see if they have clicked in the right place and if the page is loading.

Having a navigation button or link that changes color to indicate it has been clicked can make the experience more intuitive.

8) Test for Functionality. Make sure any website forms function on a mobile device. Have someone test your website on a mobile device to ensure it makes sense and that all links and calls to action function properly.

9) SEO Optimization. It’s not enough to optimize the desktop version of your site for search engines. It’s critical to make sure your mobile-friendly site is SEO optimized too.

If people are Googling “dentist in Vancouver” in need of an emergency tooth repair, you want them to have your site come up to the top of the list.

Graphic Designers and Make Your Visual Communication Powerful

This very same premise is leveraged in graphic designing as here, brand ideas and messages are conveyed in visual form. The purpose is to get the messages through in an easy manner so that target audience can relate to brands and seek some form of association. This is where the role of graphic designing and graphic designers come into play, since businesses need to build brand to grow and expand their base on the internet.

A graphic design company knows all what it takes to design different variety of visual messages. From logo to brochure to banner to newsletter to flyer to direct mailer – it can create messages to suit your business’ promotion needs perfectly. Such a company will have a team of designers at their helm who know how to make the best use of designing principles. They are aware of the hues and patterns of colour and they know which of them will suit brands and their ethos. These designers blend artistic imagination and scientific precision to create visual communications of the desired variety.

More so, these designers can help businesses form a long lasting relationship with their customers on the back of delivering right messages. They know what design would suit a business and they know what colour will be a right match for its logo. They are an artistic bunch and who better than they can understand customer preferences in the wake changing of times. More so, their designing is a genuine reflection of the changing aesthetic sensibilities of customers. So, they can be expected to help present your brand ideas and messages in a right form and manner to the world.

Businesses often hire graphic design experts for their understanding about the colours and their combinations. Apart from other designing elements, these experts have a great command over the required typography and this becomes one of major reasons of their being hired in the first place. These experts are responsible in bringing the best of graphic designing and helping businesses realize their visual communication goals in a timely and desired manner. They understand design and their best usages across digital platforms; they know what format, what medium and what tone to lace different types of visual communication messages with.

Quite clearly, graphic designing is something your business simply can’t afford to ignore as it will help in spreading ideas and messages further. With top designers, your business will get high-quality results with visual communications. It does not matter which industry your business belongs to, you all can benefit from graphic designing and realize your branding goals with ease. However, you should trust and hire only an experienced graphic designing company to get the best results for brand building endeavours. It’d be a mistake if you hired an inexperienced designer as this way, your message will not impact the way they should.

The Importance of Consistency and Speed for Your Website

The benefits of remaining consistent and coherent in a document include:

Communicating trust and dependability
Contributing to a unified brand and user experience
Contributing to simplicity plus inevitability of navigation (information scent)
For instance, if you decide to utilize drop shadow to give a special effect to the bullet points, it is important to utilize drop shadows in all bullet points. The colors of links should also remain consistent all through the website. Likewise, background colors plus typefaces should also remain unchanged all through the website.

Color coded pages should especially maintain consistency. Typefaces, as well as the alignment of the main text plus heading, special and background effects in graphics need to remain unchanged. Only their colors may change.

The downloading of a website needs to be quick

It has been realized that users lose interest rather quickly when it takes too long to download a website. Often, people misunderstand the concept of downloading time. Actually, there are two kinds of downloading time: human speed and machine speed.

Machine speed implies the real download time. It means that if we were to time the receptiveness of a server in bringing out all types of web documents like HTML pages, images and scripts, it is how the machine or any software would decide the real download time.

Here are the items inclusion of which could have an effect on machine speed:

Browser caching
Redirects
DNS lookups
Mixing images incorporating CSS sprites
Bad requests
CSS @import
Document write
Favoring asynchronous resources
Deferring parsing of JavaScript
Users are generally likely to focus more on machine speed than human speed. Users’ sensitivity to speed is more relevant for conversion, compared to machine speed.

Human speed implies the time perceived by humans for downloading. The information scent greatly influences the perceived download time. When the content on the webpage authenticates the users information scent, the waiting time is perceived to be low. On the other hand, when page content fails to authenticate users information scent, the waiting time is perceived to be long.

Here are the factors influencing the perceived download time:

Gender
Supposed time for waiting
Time online
User’s expectations
Economic factors
Outlook to delay (for example patient versus impatient people)
Type of job
Apprehension plus information about waiting period
The real as well as the perceived time for downloading is affected by animation. Of course, animation attracts visitors, though graphics plus coding are likely to slow downloads.

It is good to check the download time of pages beforehand. In case the download time of a page is quite short, and the inclusion of animation doesn’t unduly add to download time, only then you should consider adding animation.

A Customer’s Choice When They Are Looking For a Web Designing Company

The journey would seem difficult in the beginning, but, a dedicated service provider and a business person can definitely reach the expectations to meet the market trend. Even the excellent companies go out of the edges to try something new and be a trend setter, but, maintaining the basics can be the first step to building a brand name in the market. Offer a customer friendly package and create an engaging environment. Later, the steps could be taken to maintain the relations with the customers interested.

When looking for a website design company, there are certain points that would specifically be there inside of a customer’s mind, if the ideas can be framed the solution can be developed too.

Company Portfolio:

Always remember there are many options available to the client, to make sure that they choose you as their service provider is not going to be an easy task, thus, maintain the company’s portfolio to the best fit. The first point of contact is going to be the website itself, take care that a correct pitch tone is delivered from the company’s end. An easily navigable portal attracts a customer more, as they are able to surf through the maximum information. Also, the information provided should be relevant and interest a customer. Your own website design is going to be the door of response to the client, maintain it well.

Finances:

Money is the main concern behind any business, it is the money for which the customer wants a website, and also you are not going to take all the pain without any charges. Keep the amount to be budget friendly for the client and at a scale that it serves the company profit as well. Include package plans on the website itself so that customers can have an idea and can reach for further discussion on the phone.

Long Term Connection:

A customer likes to sense a word of responsibility from the service providers, therefore learning about long term relations and its maintenance would be an icing on the cake for them. Be a reliable web designing company by not only promising them a long term plan, but by sticking to a complete assistance and follow up.

Customer Support:

Once a website goes live, it is not necessary that it may never face a problem; there can be technical and non-technical issues for which a customer seeks attention from the concerned company. A professional web design company is one which is available for assistance at any moment of requirement. Usually, companies see a personal interest and then lose the customers in the long term; however, a successful and reputable name is earned by showing dedication to customer interest.

Mobile Friendly Website

A mobile friendly website makes a website more accessible.

Mobile users access the internet whenever they want, and wherever they are. The main reason they browse the internet from their mobile phones, is the instant need and the inaccessibility of a desktop computer. A website that is not mobile friendly can push the visitors to abandon and look for another more convenient to navigate. For this reason, websites are developing responsive designs, to be accessible at any moment and with any device (smartphones, tablets).

A responsive design improves a website’s user experience.

When a website is browsed from a mobile or tablet, it switches from a horizontal layout to a vertical format causing a different display of text and images. Responsive web design (RWD) manipulates the site to properly fit the screen of the device used rather than maintaining the same structure and shrinking the images and text sizes. As a result, this automatic adaptation improves the user experience by providing a more convenient navigation and an easier way of exploring the website.

A responsive web design is cost effective.

Before the introduction of RWD, website owners used to create several versions of the same site to accustom to different sizes. This doubles and even triples the tasks as the content updates and source codes are done separately for each version. A responsive web design can adjust to all screen sizes for a single source code for your site, and a single content management system. In addition, one responsive website means one access to the analytics. Google analytics tools report insights of the different devices used to navigate the website.

A mobile friendly website increases sales.

While online buying is growing remarkably, more and more shoppers are using their mobile phones to purchase goods online. In 2013, 10{8f69ea04b1ba929446b5291357db65e2aff02ce954ee4332ac664efab370bb92} of the region’s online purchases were made via mobile, and this percentage is expected to reach 20{8f69ea04b1ba929446b5291357db65e2aff02ce954ee4332ac664efab370bb92} by 2015. Therefore, it would be a smart strategy for e-commerce websites to expand to mobile with a responsive design. This upgrade will, as mentioned before, improve the user experience, creating higher opportunities for completing an online sale.

A mobile optimized site empowers Google ranking.

In the MENA, around 96{8f69ea04b1ba929446b5291357db65e2aff02ce954ee4332ac664efab370bb92} of Internet users search on Google whenever they are looking for something. For this reason, all websites work hard on their SEO to appear in first results of Google search to get good exposure. A crucial step in optimizing a website is to create a responsive web design because, in general, Google detects if a website is mobile friendly and favors it when displaying results for searches made through mobiles devices. This is especially the case when the query is related to local services.

In conclusion, responsive web design improves a mobile site’s performance and user experience across many devices and screens. And as seen and foreseen, the mobile internet penetration is on the rise so establish your mobile friendly website and gain a competitive advantage.

Eweev is a SEO company that will help your website rank high on search engines. In addition to search engine optimization, Eweev provides the following web services: Web design, web development, mobile apps and website, online marketing, search engine marketing (SEM), social media marketing (SMM).