Monthly Archives: September 2017

Website Design Segments Affecting Conversions

Alongside, there are millions of websites available on the Internet that belongs to diverse business niches. A well designed, appealing website often seems like the ultimate source of attraction for the targeted audience. They feel attracted towards the content and the imagery made available at the website, its unique manner of presentation and the range of products or services offered. This is what makes up the website effective in terms of user experience. But if it is to be considered that out of all those thousands and millions of websites, not all attracts the users to the same required extent. With changing time, web designing trends may change. But to generate leads from the business websites and to boost conversions, it is significantly needed to make impression on the visitors that land on your website. For small businesses, it becomes even more important to define their web presence with the help of creative, strategic website design. If your business website is not generating the expected conversions, here are three prime design elements your website may be lacking in:

Personalized Web Experience Design
Whether you are offering services or selling products through your business website, it has now become important to outrank competitors in terms of personalized web design. For instance, if you are selling clothes through your online shopping portal, the targeted customers should feel the attraction as well as the ease in buying from you. A streamlined, shopping experience will make way for your small business growth as the targeted audience will feel like being valued. Want to make the required design changes in your current website? Call for a small business website design company
Ease of Social Media Sharing
The flow as well as the growth of a business is maintained by maximally reaching out to the prospective clients as well as the existing ones. Such communications add up value to the business relationships formed. Since the new age of social media has indulged people from all age groups to interact with each other, businesses can also be benefited with it, if done correctly. Adding up social sharing buttons to link the web visitors to your profiles on social media channels will make it easier for people to share your business website socially. Not only this, it will also increases up online exposure of your brand and generates more leads.
Creative Imagery Involved in Website Design
High resolution, quality images are also considered effective in capturing the attention of the potential clients through your website. They have the power to promote actions and turn even the first time web visitors into buyers. They should be made to feel engaged and stay on the website for long to explore its components. The more they stay on your website to know more about products and services you offer, the higher are the chances for them to buy from you.

To Avoid Designing Your Company Website On Your Own

Responsiveness is currently one of the most important factors in website design given that people are browsing the Internet via a vast range of digital devices. When you use simple and very standard templates to create your pages, these may or may not be visible on all of the most important technologies. You want your pages to be seen on laptops, tables, traditional computers, smart phones and even wearable technologies when possible.

The coding that makes responsiveness possible is actually quite advanced. This is not something that you can teach yourself overnight without detracting time, attention and even essential manpower away from your growing business. Moreover, proper coding is constantly changing given that the way in which people are accessing information and the way in which this information is being presenting are also changing. The technical strategies that worked several years ago are certainly not sufficient today and people can expect to see increasingly dynamic changes moving into the future.

Another major benefit of working with professionals is making sure that your site is able to be optimized for search engines. Responsiveness is a major part of these efforts, as is correct coding at the very foundation layers of your pages. To get ranked well with search engines, you will need to have a reliable host, ease of navigation, a layout that’s intuitive, quality content, and much, much more.

Many designers offer an expansive range of solutions so that business owners can get nearly everything they need in one place, if not everything. Quality development and design go hand in hand with your SEO and with your marketing efforts. The best of these companies will not only set your new company platform up, but they will also help you with PPC, SEO, email marketing, social media marketing, content curation, strategy, site reviews, and much, much more.

When using templates, people should be aware of the fact that these tools are only secure at their very core levels of functionality. This means that if you create very basic products with these tools, you should be fine. As soon as you start adding in widgets and other features, security concerns can arise. If your site is not optimally secure, you are in serious danger of having important, company and client information compromised. This will not bode well for your reputation overall.

There are countless factors to consider in these projects and unless you have experience as a designer, you are not guaranteed to remember them all. If even one of these factors is overlooked, you will need to ultimately reach out for the professional help that you eschewed at the start of this process. Keep in mind that it can be far more costly to have coding errors fixed than it will be to simply have seasoned and trustworthy providers get everything right from the very outset.

The Easiest Way to Success in Banking or Fintech

There have been thousands of unfortunate attempts to repeat the successes of LendingClub, Wealthfront, PayPal, Credit Karma, Mint, Acorns and Robinhood. Blindly copying financial interfaces from a popular service will obviously not work.

The uniqueness and success of the product are determined by a number of factors that are not just related to the design of the interface. It is necessary to understand what exactly is behind this success.

Some of the copy/paste attempts have been truly successful. However, if we look closer, their founders discovered a unique niche, created their own business models and invested considerable effort into product development by switching from copying to creation.

Design of a digital product involves multiple factors. You need to analyze and take into account everything that makes your business and product unique and ultimately capture a long-term competitive advantage.

Of course, the interface of popular financial services can become a powerful source of inspiration and a good starting point. This can save some time at the start, but the user interface design is only a part of the user experience design.

Usually, people need time to try a product in order to appreciate it. Despite the fact that digital products often see faster results, they are still subject to the market rules. This means that success depends not only on the product but also on how and when it is introduced to the market, what support is provided to users, what is offered by competitors, on what terms service operates and many other business factors.

In addition, you should not forget that UX design is an iterative process, and it does not stop after the product is launched. In the future, the service needs to be optimized and improved based on feedback from customers and usage data. This will take some time, but it’s the only way to achieve maximum compliance with market demand.

The most famous internet entrepreneurs on the road to success have spent years preparing, developing, testing hypotheses, correcting mistakes and searching for solutions that are in demand.

Our company had a client who developed a very thoughtful and pleasing financial service, but the customers were not ready to pay a high price for it. The founders decided to change the business model by setting a price that depended on user results, which rocketed the product onto the market.

Of course, proper architecture and functionality of the product, as well as a user-friendly, intuitive and attractive interface, increase the user involvement, frequency of use, user satisfaction and the desire to recommend it to friends. This will highly increase the chances of product success. However, it is important to define areas of responsibility, since the design alone can’t guarantee a working business model and immediate growth.

Responsive Website Design for Your Site

Well, those times are long gone, as people can now use their mobile phones, tablets, even TVs to do the same operation and access the desired information whenever they need. What does this mean? It means that your website will be seen in a variety of ways and displayed on different screens, so you’ll have to make it ready to provide high quality no matter what device a user will choose as a favorite. Of course, you won’t create a website design for each device available on the market, just to make sure that everybody will get what they need. There is a much simpler solution to this and it is called responsive design.

The not so bright aspects

People have very low levels of patience these days when it comes to the loading speed of web pages. In other words, they will quickly abandon websites that take too much time to load. More precisely, websites that take more than 3 seconds to load are considered slow and, therefore, are undesirable. About 40{8f69ea04b1ba929446b5291357db65e2aff02ce954ee4332ac664efab370bb92} of Internet users will do so, this is why you need to make sure that the website design you chose will load fast enough. Also, approximately 70{8f69ea04b1ba929446b5291357db65e2aff02ce954ee4332ac664efab370bb92} of them will get rid of e-mails that cannot be properly seen on the display of their chosen devices. Thus, a responsive website design will not just provide a fast loading website, but will also make sure that, regardless of the device type a user will utilize, the quality of the image will always be the best.

Whatever you do, do not disregard the importance of your site’s design, because 94{8f69ea04b1ba929446b5291357db65e2aff02ce954ee4332ac664efab370bb92} of the people that use the Internet stated that they are more likely to consider a website as being unreliable due to poor web design. So, have this in mind when choosing the design of your site.

The parts that are good

At this point, you probably understood that a responsive design will help your business. But how much will things improve if you opt for this type of design? Well, do take into consideration that almost half of the people with ages between 18 and 29 years old use their smartphones on a daily basis. This means quite a lot of people that use mobile devices all the time. Also, approximately 70{8f69ea04b1ba929446b5291357db65e2aff02ce954ee4332ac664efab370bb92} of searches that are generated with the help of mobile devices will trigger an action in less than one hour. This means that there are high chances for a person to make a purchase after visiting an online store with the help of a mobile device.